As fewer Canadians visit Michigan, tourism agencies redirect their marketing

The Blue Water Bridge connects Port Huron, Michigan, with Sarnia, Ontario. PURE MICHIGAN
The Blue Water Bridge connects Port Huron, Michigan, with Sarnia, Ontario. PURE MICHIGAN

LANSING

After a sharp decline in Canadian visitors in 2025, Michigan tourist destinations find themselves focusing on attracting other visitors.

According to Visit Detroit, Canadian tourism to Southeast Michigan decreased by about 30 percent last year.

Visit Detroit’s communications director Brett McWethy said that Canada is one of the area’s largest international tourism markets, along with the Unit…