Bandy the headmaster helped advertise General Electric radios starting in the 1920s. Now, vintage Bandy dolls appeal to collectors of dolls, radios and advertising. DONLEY AUCTIONS
Promotional toys have been a popular form of advertising for a long time. The doll pictured here is Bandy, an advertising mascot created for General Electric in the 1920s. Bandy promoted their radios; his name comes from the “big band” jazz music that was popular at the time, even if his colorful uniform and tall hat might be a better fit for leading a marching band.