Shrinkflation: beating them at their own game

“Shrinkflation.” That’s a word that’s been in the news lately, and one that we need to pay attention to.

We know prices are increasing on our groceries. We see it every time we look at the price tags on the shelves when we shop, and certainly at the checkout. But shrinkflation is a different thing and can be harder to spot. Shrinkflation is sneaky price increases.

In shrinkflation, the prices don’t …